Meet Kerri

WHERE INTENTION GOES, ENERGY FLOWS!

MEET THE Visionary & CEO

Hey, I'm Kerri!

I’m Kerri Jarrett, a multi-venture entrepreneur, trained Trichologist, Master Level Hairstylist, designer, systems thinker, and podcast host. With over 25 years in the hair industry and a background in marketing and business development, my path has taken many forms — but it has always been rooted in one core truth: self-awareness is everything.

My Journey – How I Got Here

After decades behind the chair, and through my own personal experiences I discovered that the most powerful transformations weren’t just external. They were internal.

Having been a part of so many people’s lives for years — often during their most pivotal moments — I witnessed the full spectrum: the joyful highs, the heavy lows, and everything in between. I didn’t just see people change; I saw how those changes showed up in their hair.

The hair never lies. It reflects stress, burnout, grief, resistance, healing, growth. It all finds a way to manifest. I began noticing patterns, and those patterns kept pointing to the same truth: when we’re disconnected from ourselves, it eventually shows.

Becoming a certified trichologist gave me the scientific language to explain what I’d intuitively sensed for years. I came to understand how lifestyle, stress, and epigenetics shape not just hair and scalp health, but our entire well-being.

More importantly, it deepened my belief that many people don’t actually have a relationship with themselves. That realization — that disconnect — is what ultimately inspired my shift. I stepped away from the chair to focus on helping others reconnect to themselves, their rhythm, and their purpose.

What I Do Now – Roles & Focus

The Hair Wire (Webmaster and Co-Founder: a platform and hub dedicated in reshaping the hair industry as we know it)
Sentimental Gems / Kerri Jarrett One-of-a-kind pieces (My mindful practise that became a thriving business built on systems)
Unbrushed Conversations Podcast COMING FAll'25 (uncommon conversations we love to have around hair & perspective)

I no longer offer one-on-one consultations. Instead, I guide professionals, creatives, and multi-passionate entrepreneurs in creating systems and businesses that support their truth and rhythm.

My Philosophy – Why It Matters

Awareness is your currency - I believe everything starts with awareness — it’s the foundation of aligned action, creative clarity, and purposeful growth.

A Few Things About Me

I’m a wife and mom — my family is at the heart of everything I do.
I live with a rare (but livable) chronic blood cancer, which oddly gives me super-fast healing. Think of me as the wellness world’s version of Wolverine.
I have Celiac disease and a deep love for nutrition, gardening, and cooking — anything that nourishes from the inside out.
I’ve been making and selling jewelry and art since childhood.
Creativity is how I make sense of the world.
I process knowledge through design — a gift that comes from navigating ADHD and dyslexia with curiosity, not shame.
I’m Canadian with Celtic and Eastern European roots, and I infuse that heritage into my work, especially through intention-based jewelry and storytelling.
I know a heap about Canadian history — my mom was a history teacher, and while others backpacked around the world, I worked and traveled across Canada, exploring its culture, landscape, and people.

The Story Behind Sentimental Gems

I’ve been designing jewelry and selling my artwork since I was young. It began as a mindful, creative outlet for processing, reflecting, and setting intentions.

I had a salon in Calgary near a cluster of crystal shops. I started making personalized crystal kits and jewelry for clients going through meaningful life transitions. Having Celtic roots, we’ve always practised the art of oathing stones and knots. Those traditions naturally found their way into my designs. What started as heartfelt, intuitive gifts soon grew into a brand. Clients continuously asked me to create intentions for their loved ones (including co-workers), and that’s how Sentimental Gems was born.

With a background in marketing and a love for systems, I built it into a sustainable, time-efficient business. Today, Sentimental Gems is offered as a wholesale brand. At the same time, I focus primarily on one-of-a-kind talismans — pieces designed to mark milestones, carry meaning, and support the energy behind your intentions.

Over the years, life coaches and wellness professionals have also chosen my designs as meaningful gifts or event swag for their clients and communities. Each piece is more than jewelry — a tool for connection, intention, and presence.

Because where intention goes, energy flows.

Mentorship & Professional Development

With a strong background in business marketing and system building, I’ve had the opportunity to support professionals in the trichology and wellness industries, as well as

multi-venture entrepreneurs looking to anchor their businesses under a clear, cohesive theme. I take a practical, systems-based approach to online marketing and messaging, making it easier for entrepreneurs to leverage their strengths and create sustainable, efficient businesses. By recognizing patterns and simplifying operations, I help others scale their ventures while maintaining balance across multiple passions, businesses, and personal life. By recognizing patterns and simplifying operations, I help others scale their ventures while finding balance between work and life.

The Hair Wire - A Platform for Education and Expertise

The Hair Wire is where I bring my expertise in trichology, education, and business development to life. As Webmaster and Educator, I oversee The Faculty of Trichology, a dedicated space for advancing hair and scalp health education and community. Our faculty provides in-depth training for professionals looking to specialize in trichology, offering resources that bridge science, business strategy, and client care.

Beyond education, I help hairstylists and trichologists grow their businesses through efficient systems and strategic marketing. My long-term vision is to expand awareness of epigenetics, self-awareness, and holistic hair health , sharing knowledge through workshops, speaking engagements, and mentorship.

Interested in trichology or small business coaching? Stay tuned—courses are coming soon to The Hair Wire under the Faculty of Trichology.

Small Business, Big Adventures

As co-owner of Hail Craftsmen alongside my husband, we specialize in PDR (Paintless Dent Repair), particularly in hail damage restoration -yes we chase storms. I oversee administration, marketing, and networking with independent technicians and autobody repair shops. We take pride in staying small yet mighty , known for our family values, loyalty, and commitment to going above and beyond for our clients and business partners.

This business also gives us the freedom to travel across the Canadian prairies and occasionally the United States, venturing intohidden gems and unique small towns

—experiences that often inspire my travel blogs (#PDRAdventures).

Did you know Canada has its own version of the Dead Sea? Little Manitou Lake is a natural wonder with an incredibly high mineral concentration, making it impossible to sink. It’s one of many hidden treasures we’ve discovered on our journeys—proof that adventure is always just around the corner.

My journey has been shaped by resilience and the ability to turn challenges into opportunities. From rebuilding after bankruptcy following the Calgary floods to navigating a long healing journey and other life challenges, I used these experiences to create thriving businesses and a lifestyle that truly aligns with me and my family. Now, I channel and share these lessons and experiences through mentorship, education, and my jewelry collections.

I may not have the letters behind my name, but I’ve walked the path, done the work, and I bring in voices who’ve studied the science to confirm what I already feel and know to be true. -I’ve done the inner work—and I love sharing what I’ve learned along the way. I encourage others to pause, reflect, and tune into their own inner feedback.

Because as I always say: "Awareness is the currency of change. Without it, even the best routines become cages.’”

My ultimate goal is to continue growing as a public figure in trichology, epigenetics, and intention setting, sharing my insights through speaking engagements, impactful educational content, and events that inspire transformation.

"Shape your future with intention, for it’s the foundation of transformation."

For Press / Social Use

I’m a trained Trichologist, intuitive designer, and founder of Sentimental Gems and The Hair Wire. While I no longer practice in salon, I now support professionals in the hair and wellness industries through strategic design, systems, and storytelling. Through my podcast, Unbrushed Conversations: Hair & Perspective, I invite listeners to explore self-awareness as the foundation for purposeful living. I believe that when you understand your own rhythm and message, everything else aligns.

DISCLAIMER

I believe in transparency on the web and so we are disclosing that we’ve included certain products and links on this site that we recommend and use ourselves; that do earn an affiliate commission for any purchases you may make. We are independent and the opinions expressed here are our own. By taking any advice from this website you are agreeing to the following terms out lined on the following link: Disclaimer.